To design this mobile app, I conducted user research through interviews and surveys with potential users. I asked about their museum-going habits, what discouraged them from visiting museums more often, and what would make them more likely to visit. I also asked about their opinion of Muze and what would make the app more useful to them.
My assumption was that people were not visiting museums as often because they found them difficult to discover and that they were not sure what to expect when they visited.
However, after conducting research, I found that people were also discouraged by the cost of admission and the lack of time in their schedules. This led me to the conclusion that Muze could be successful by offering exclusive deals, as well as additional features to make museums faster and easier to navigate.
Learn more about my app by reading the case study.